Preview. Every figure on this site is currently a fixture, not a measurement — the live crawl has not run yet. Nothing here describes Google's actual results.

SERPens Free key

Definition

Generative engine optimisation

Work aimed at being cited by AI-generated answers rather than at ranking in a list. Sometimes called answer engine optimisation.

The measurable version of it is citation share, and the measurable finding is that citation and ranking come apart more often than not.

More terms

AI Overview SERP Organic result People Also Ask Knowledge panel Sitelinks Related searches Zero-click search Citation Cited but not ranking Rank tracking SERP volatility