Topic
Content and growth
How technical products get found — the discipline this whole site is an argument about.
Measured 2026-W36 · 2026-08-31 · google.com, gl=us
2026-W36
The shape of this topic
Queries measured
129
every week
AI Overview coverage
48.1%
corpus average 50.8%
Organic results
8.9
average per query
Weekly churn
13%
of the top 10 changes
Google answers content and growth queries itself less often than average — 48.1 against 50.8 percent across the corpus.
Citations
Who Google cites here
Rankings
Who ranks here
The gap
Cited more often than ranked
| Domain | Citations | Page-one finishes | Gap |
|---|---|---|---|
| aws.amazon.com | 14 | 0 | +14 |
| docs.python.org | 12 | 0 | +12 |
| developer.mozilla.org | 12 | 0 | +12 |
| docs.programmatic-seo.ai | 11 | 0 | +11 |
| cloudflare.com | 10 | 0 | +10 |
These domains earn a place in Google's own answer more often than they earn a place on page one. Whatever gets a source into an AI Overview, it is not only ranking.
Intent
By what the searcher wants
| Intent | Queries | AI Overview |
|---|---|---|
| commercial | 30 | 16.7% |
| informational | 77 | 68.8% |
| comparison | 18 | 16.7% |
Intent is assigned when the query enters the corpus, not inferred afterwards, so this split is stable from week to week.
Blocks
Result features
Index
Queries in this topic
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API
Measure a topic of your own
Pick your queries, run them on a schedule, keep what comes back. That is the whole method — the endpoint below returns the overview, its citations and the organic results together.
curl --request GET \
--url 'https://serpens.p.rapidapi.com/api/v1/search_ai_overview?q=best%20content%20and%20growth&gl=us&hl=en&format=json' \
--header 'x-rapidapi-host: serpens.p.rapidapi.com' \
--header 'x-rapidapi-key: YOUR_KEY'Start measuring
Free tier, no card. Same endpoint that produced every number on this page.